Brand

Show the asterisk

On a Bloomberg Terminal, when the number comes up, the argument is over. That is what the subscription actually buys. Not the data, the end of the argument.

Crypto has never had that screen. We are building it, and this is what it looks like.

Logo

It’s an asterisk because that’s the job

You stop arguing about a number once you can see what sits behind it: which venue, which interval, when it was last true. An asterisk is the mark that says there is something you need to know before you act. Most of this industry keeps that mark off the screen. We put it on the door.

Symbol

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Sharpe AI

Horizontal

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Sharpe AI

Vertical

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App icon

SVG

Powered bySharpe AI

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SAI

Token

SVG

Every card previews on both grounds, and every file is SVG. The wordmark ships as outlines rather than live text, so the lockups render the same on a machine that has never seen our typeface.

Clear space and minimum size

Give it one arm-length of room on every side, which is about a quarter of the mark’s width. Never set it below 16px. The arms taper, so under that the gaps close up and it turns into a blob.

Please don’t

Rotate it, stretch it, or redraw the arms.
Add a gradient, a shadow, or an outline. Put it in a container we haven’t shown here.
Recolor it to anything but our blue, black, or white.
Reset the wordmark in another typeface, or put it in capitals.
Use it in a way that suggests we endorsed something we didn’t.

Color

A caveat nobody can read is worse than none

So the color here has to survive being printed in black and white, projected badly, and read by someone who does not see red and green the way you do. One grey ramp with a slight cool cast. One blue. Four colors that mean something. Nothing decorative gets a color of its own.

Ink

Ink 0

#FFFFFF

Ink 50

#FAFAFA

Ink 100

#F5F5F5

Ink 150

#F0F0F0

Ink 200

#E5E6E6

Ink 300

#CCCDCE

Ink 400

#B4B5B6

Ink 500

#9C9D9F

Ink 600

#858789

Ink 700

#6F7174

Ink 800

#535558

Ink 850

#383B3E

Ink 900

#2D3033

Ink 925

#222529

Ink 950

#15181A

Blue

#2973FF

Marks, display type, focus

Interactive

#236DF9

Buttons and links

Medium

#5792FF

Links on dark

Light

#C4DAFF

Tints and fills

Market states, light and dark

Positive

#00884F / #009359

Negative

#CA4C4F / #D55658

Warning

#AC6500 / #BE6D00

Info

#3F73D5 / #497EE0

Roughly one man in twelve cannot reliably tell red from green. So a loss on Sharpe carries a minus sign and an arrow before it carries a color. Take the color away and the number still tells you the truth.

Data series

On light

On dark

Eight colors for charts carrying more than one line. Each one shifts in brightness as well as hue, so two neighbouring series stay apart even after you print the chart in black and white. Past eight lines we change the dash pattern instead. Nine hues is more than anyone can hold apart.

Typography

Five hundred numbers on one screen

That is what a market screen actually is. If the digits don’t land in the same columns, your eye ends up doing arithmetic the layout should have done for you. Geist has figures that line up, which is most of the reason we picked it. Headlines are the same face tracked tighter, not a second voice. A second typeface is one more thing to keep honest.

Display

Open interest

Heading

Thirty venues, one table

Body

Every figure carries the venue it came from and the moment it was last true.

Figures

+0.0100% −0.0042% 1,284,905 —

Mono

0x7a25…9f3c BTCUSDT 8h

Mono is for things you identify, never for things you count: addresses, hashes, tickers and interval strings. Quantities stay in Geist with lining figures. Both faces are open source under the SIL Open Font License, and we don’t rehost them, so get them from the original source.

Using the brand

When to ask us first

Link to us or quote us in writing. Tell people you build on our API. All of that is fine and you don’t need to ask.

Put our mark on a product, in an ad, or anywhere it reads like we vouched for you, and check with us first. Write to team@sharpe.ai. We usually answer the same day, with the caveat attached.